Field experience. Not frameworks.
Executive insights on transformation and AI
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Automated Editorial Pipeline: What It Actually Produces
Automated editorial pipeline: 4 layers, specialized agents, quality gate, trilingual output. A practitioner's account of building and running one in production.
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GitHub Spec-Kit: /specify, /plan, /tasks for Your AI Agent
Your AI agents drift from your intent. The GitHub spec-kit turns your requirement into an executable specification in 3 commands. Here is how it works.
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BMAD Method: Specialised AI Agents That Deliver What You Specified
Vibe coding produces code fast, rarely what you intended. The BMAD method enforces specialised agents with structured artefacts. Here is how it works.
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AI and Minority Languages: When Models Don't Speak to Your Customers
Thousands of languages absent from training corpora, invisible cultural biases — what this concretely changes for digital projects in multilingual contexts.
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Registering a Trademark Internationally: What You Learn by Doing It
Cross-cultural focus groups, abandoned trademark risks, multi-system protection — field experience with brand strategy in an international context.
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Launching a Digital Brand in a Local Market: Campaign Lessons
Local codes, cultural activation, language choice — lessons from a digital launch campaign in a local market for a commerce project.
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B2B Social Commerce in Informal Markets: The Model That Works
Group purchasing, transactional microcredit, cashback loyalty: designing a B2B commercial model adapted to an informal market where credit is the real adoption barrier.
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Digitalizing Informal Distribution: What Systematically Fails
WhatsApp as commercial infrastructure, credit as the real barrier, failure of vertical models — what the field reveals about digitalizing informal markets.
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Scoping an MVP in a Complex Market: Mistakes to Avoid
How to scope an MVP in an uncertain and constrained environment. Scope, prioritization, partners, timelines: mistakes to avoid and what we'd do differently.
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Digital Payment Adoption: Why Technology Alone Isn't Enough
Digital payment technology works. The barriers to mass adoption lie elsewhere. What the field reveals about trust, behavior, and what actually makes the difference.
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Launching a Super-App in an Emerging Market: What No One Tells You
Critical partnerships, mobile financial regulation, legal structure: field experience launching a complex digital product in an emerging market.
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Structuring an International JV: Two Entities, One CEO
Governance, revenue sharing, roles: how to structure an international joint venture between a technology entity and a local commercial entity for multi-country deployment.
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Social Commerce in Emerging Markets: Why Standard Models Don't Hold
Why standard e-commerce models fail in emerging markets. Group purchasing, mobile payment, community trust: the model adapted to informal contexts.
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Fintech Technical Due Diligence: What the Code Really Reveals
Evaluating fintech technology before acquisition or partnership means reading what the code says about real product maturity. Field experience and checklist for TDD in constrained contexts.